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We are hiring!

Today’s PA is hiring a Sales Executive to grow its worldwide business in 2022 and beyond. Your role will be to prospect new opportunities, pitch to prospective clients and close new business.

You will have the support and training of our MD as you learn the details of our service offering. This is a position that offers the opportunity to grow into a more senior role within the company. Once trained you will be the primary point of contact for our clients.

This is a flexible part-time salaried position 2-4 days a week. It will be home based, but there will be a requirement to attend meetings and events held in London.

Base salary: £24-34K (pro rata) depending on experience + bonuses. 5 weeks annual leave. Some work may be in the evenings.

Mobile phone and laptop will be provided.


  • 1-3 years sales experience
  • Tenacity and drive to seek new business and meet or exceed targets
  • Solid telephone manner for making initial contact and for ongoing communication with customers and business associates
  • Strong interpersonal skills for building and developing relationships with clients
  • Excellent written and verbal communication skills as well as presentation skills
  • Ability to work as part of a larger team he ability to multitask and prioritise your workload
  • Project management and organisational skills
  • Self-motivated and the experience of setting your own goals
  • negotiating skills
  • strategic thinker, the ability to analyse sales figures and write reports
  • a flexible approach to work with the ability to adapt to a fast-paced, ever-changing environment
  • initiative and the confidence to start things from scratch.


  • Experienced with CRM
  • Background in IT, Training or education
  • Experience of selling digitally worldwide
  • Managing SEO and PPC
  • 2 years Social Media Experience

Daily Responsibilities:

  • Researching new prospects daily and opening new business opportunities via phone, email, and social media
  • Meeting clients face to face (in evenings occasionally)
  • Assisting in creating new business proposal
  • Keeping CRM up to date

The Company:

Today’s PA is the market leader in training Assistants in the UK and sales is integral to our success. If you are looking to become part of a growing business in a rapidly evolving industry this is an opportunity for you.

Today’s PA was founded by PAul Pennant in 2005.

I worked for several years as a Personal Assistant in St George’s hospital and later in the City of London. While in post I saw a gap in the market for high quality and high-tech Assistant training. After two sleepless nights, resigning from my current job and a loan from my bank; Today’s PA was born.

My first client was for a neighbour’s company for which I am eternally grateful. Since then, my company has trained over 4,000 organisations all around the world. Clients include Selfridges, Microsoft, Assistant’s to World Leaders, Facebook and many organisations that I cannot mention for security reasons.

We have been voted the best trainers of Assistants for the last 7 years in row.

Our team is made up of me, and I deliver most of the training. Managing the day to day running of the business, marketing and new projects is Kristina.

Today’s PA culture is based on trust. We have a relaxed and supportive atmosphere.

Whilst our focus is on training, we also run a couple of conferences each year and have other projects in the pipeline.

With the recent pandemic we are offering much more online and see the world as our marketplace! Can you help us achieve that goal?

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